Not everything needs to be a cola. Since Charles Leiper Grigg created it in 1929, 7UP has held its own in the soft drinks market on a completely different proposition crisp lemon and lime, clear colour, no caffeine and a clean refreshing finish that cola simply cannot replicate.

The "Uncola" campaign of the 1970s made the distinction official: 7UP is not trying to be Pepsi or Coke, it is offering something lighter, brighter and genuinely different. Produced in the UK by Britvic, 7UP Cans arrive in the standard 330ml format in both Original and Zero Sugar the same lemon-lime recipe that has been refreshing people for nearly a century.

Browse the full Drinks range alongside 7UP.

Why 7UP Stands Apart

Completely Caffeine-Free

Every 7UP Can contains zero caffeine, not a reduced amount, not a lower-caffeine formula, but genuinely none at all. This makes 7UP one of the very few mainstream fizzy drinks that is suitable for those who avoid caffeine for health, dietary or preference reasons. Children, pregnant women, caffeine-sensitive individuals and evening drinkers who want a cold fizzy drink without the stimulant can all reach for 7UP without any consideration.

Lemon and Lime

7UP 330ml Cans deliver a completely different flavour category from cola — the sharp citrus of lemon and lime rather than the spiced, slightly bitter cola character. The combination of the two citrus flavours creates a bright, clean finish that feels genuinely refreshing rather than sweet-heavy. For anyone who has tired of cola as their default soft drink, 7UP provides a meaningful alternative within the same everyday price point.

Clear, No Artificial Colour

7UP is colourless the drink in the can matches the water clarity of the carbonation itself, with no caramel colouring or added colour of any kind. That absence of artificial colouring is part of the broader 7UP identity and a practical benefit for anyone who avoids artificial food colours or simply prefers a drink that does not stain if it spills.

Original and Zero Sugar in One Range

7UP covers both the full-sugar original and a Zero Sugar variant within the same brand and flavour profile. 7UP Zero Sugar Cans deliver the same lemon-lime character at essentially zero calories using aspartame and acesulfame K, without any caffeine. For those managing sugar intake while still wanting a cold carbonated drink with genuine flavour, Zero Sugar provides the same refreshment without the caloric cost.

A Versatile Mixer

7UP has a long and well-established history as a cocktail and mocktail mixer the lemon-lime character pairs naturally with spirits and juices in a way that cola cannot replicate. From a simple whisky and 7UP to a Shirley Temple mocktail, the clean citrus profile enhances rather than competes with additional flavours. This mixer's versatility makes 7UP a practical choice for households that host or entertain regularly.

Widely Trusted, Consistently Stocked

7UP is consistently among the Best Sellers Drinks in the lemon-lime soft drinks category across UK retail. The brand's 95-year heritage and continued consistent production by Britvic in the UK give it a reliability that is valued by both individual buyers and retail stockists.

The 7UP Full Range

7UP Original: 330ml × 24 Pack

The classic lemon and lime 7UP in the standard UK 330ml can caffeine-free, colourless and naturally flavoured with lemon and lime. The 7UP Lemon & Lime Cans 24-pack provides twenty-four individual 330ml cans in a single case purchase, suited to regular home supply, office fridges and retail stocking. Each can delivers the full-sugar original recipe at approximately 107kcal per 330ml the same formula that has been produced continuously since the brand launched in the UK. Produced by Britvic in the UK.

7UP Zero Sugar: 330ml Cans

7UP Zero Sugar Cans use the same lemon and lime natural flavouring as the original but replace the sugar with a blend of aspartame and acesulfame K. The result is essentially zero calories and zero sugar at the same clean citrus flavour profile and zero caffeine. Suitable for those monitoring caloric intake, managing sugar consumption or simply preferring a lighter drink. Contains phenylalanine from the aspartame content relevant to those with phenylketonuria (PKU). Available in 330ml can format.

US Market Variants

The broader 7UP brand extends into flavours available through specialist American import retailers, 7UP Cherry adds a dark cherry note to the lemon-lime base, 7UP Tropical adds a warmer exotic fruit direction, and 7UP Shirley Temple is a seasonal cocktail-inspired variant. These come in the US 355ml format rather than the standard UK 330ml can and represent the wider international 7UP family beyond the core UK range.

7UP as a Mixer: Cocktail and Mocktail Guide

The lemon-lime character of 7UP makes it one of the most versatile fizzy drink mixers available. Unlike cola, which has a dominant flavour that can overwhelm other ingredients, 7UP's citrus profile complements and enhances rather than competes.

7UP Zero Sugar works in every mixer application above with no meaningful change to the result for the spirit or juice component the only difference is the sweetness level of the 7UP itself.

Nutritional and Ingredient Information

7UP Original 330ml: Confirmed Ingredients: Carbonated Water, Sugar, Citric Acid, Natural Lemon and Lime Flavourings, Acidity Regulator (Sodium Citrate)

7UP Zero Sugar 330ml: Confirmed Ingredients: Carbonated Water, Citric Acid, Natural Flavourings, Sweeteners (Aspartame, Acesulfame K), Acidity Regulator (Sodium Citrate)

7UP Zero Sugar contains a source of Phenylalanine, relevant to individuals with phenylketonuria (PKU).

Allergens: Both variants are free from all major UK allergens no nuts, dairy, gluten, wheat, soya, eggs or fish.

Dietary: Suitable for Vegetarians ✓ | Suitable for Vegans ✓ | Caffeine Free ✓ | Gluten Free ✓

Nutritional Information, per 330ml can:

When To Enjoy

The Mid-Morning or Afternoon Non-Caffeine Refresh

7UP is one of the very few mainstream fizzy drinks that works for any time of day without caffeine management. Mid-morning, after lunch, in the evening before bed the zero caffeine content means there is no need to consider timing. A cold 7UP Can whenever the craving for something fizzy and refreshing arrives is never complicated.

With Food, Lighter Than Cola

The lemon and lime citrus character of 7UP acts as a palate cleanser in the same way as sparkling water with citrus, but with more flavour and carbonation. It pairs particularly well with fish and seafood dishes, lighter salads, chicken and citrus-marinated foods where cola's heavier, sweeter character would feel incongruous.

Hosting and Entertaining

Having 7UP in the fridge alongside a cola option means every guest is covered those who avoid caffeine, those who prefer lemon-lime over cola, younger guests, designated drivers and mixers for those making cocktails. The 24-pack case format keeps the supply reliable across a full evening of hosting without running out.

For Those Who Want Fizzy Without Cola

For a significant group of regular drinkers, cola simply is not their preference the flavour is too heavy, the caffeine is unwanted or the colour puts them off. 7UP Cans fill that gap directly the same refreshing carbonated drink experience in a completely different and significantly lighter flavour profile. For a fruit-flavoured alternative alongside 7UP, Fanta is also available or pick up the Fanta Orange 24 Pack for the orange fizzy drink equivalent.

Frequently Asked Questions